For the Robitaille Group, owners of Lucyporc and pork producers for two generations, the Nagano venture started in 1997.
Nagano pork arose from a desire to cater to Japanese customers seeking a choice product that met very specific quality standards. This is how this family-owned business began marketing pork with superior marbling, firmer, whiter fat, and pinker meat.
Origin of the Nagano name
The Robitaille group was seeking a name
that alluded to Japan but would be easy
to remember and pronounce.
The early stages of the project coincided
with the Olympic Games in Nagano,
which inspired the brand’s name.